Theory of Reasoned Action - Theory Revision

Theory Revision

The theory has even been revised and extended by Ajzen himself into the theory of planned behavior. "This extension involves the addition of one major predictor, perceived behavioral control, to the model. This addition was made to account for times when people have the intention of carrying out a behavior, but the actual behavior is thwarted because they lack confidence or control over behavior" (Miller, 2005, p. 127).

Ajzen's revised conceptual model, accounting for actual behavioral control, can be expressed as follows:

Behavioral Beliefs Attitude Toward the Behavior Intention Behavior
Normative Beliefs Subjective Norm
Control Beliefs Perceived Behavioral Control
Actual Behavioral Control
(Source: Ajzen, 1991)

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Famous quotes containing the word theory:

    The weakness of the man who, when his theory works out into a flagrant contradiction of the facts, concludes “So much the worse for the facts: let them be altered,” instead of “So much the worse for my theory.”
    George Bernard Shaw (1856–1950)