The theory of reasoned action, is a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior. The subsequent separation of behavioral intention from behavior allows for explanation of limiting factors on attitudinal influence (Ajzen, 1980). The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior. The theory was "born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors" (Hale, Householder & Greene, 2003, p. 259).
Read more about Theory Of Reasoned Action: Definition and Example, Utility, Limitations and Extensions, Theory Revision
Famous quotes containing the words theory of, theory, reasoned and/or action:
“If my theory of relativity is proven correct, Germany will claim me as a German and France will declare that I am a citizen of the world. Should my theory prove untrue, France will say that I am a German and Germany will declare that I am a Jew.”
—Albert Einstein (1879–1955)
“The weakness of the man who, when his theory works out into a flagrant contradiction of the facts, concludes “So much the worse for the facts: let them be altered,” instead of “So much the worse for my theory.””
—George Bernard Shaw (1856–1950)
“Irrationally held truths may be more harmful than reasoned errors.”
—Thomas Henry Huxley (1825–1895)
“The Virgin filled so enormous a space in the life and thought of the time that one stands now helpless before the mass of testimony to her direct action and constant presence in every moment and form of the illusion which men thought they thought their existence.”
—Henry Brooks Adams (1838–1918)