Formula
In its simplest form, the theory of planned behavior can be expressed as the following mathematical function:
| BI: Behavioral intention
AB: Attitude toward behavior (b): the strength of each belief (e): the evaluation of the outcome or attribute SN: Subjective norms (n): the strength of each normative belief (m): the motivation to comply with the referent PBC: Perceived Behavioral Control (c): the strength of each control belief (p): the perceived power of the control factor W' : empirically derived weight/coefficient |
To the extent that it is an accurate reflection of actual behavioral control, perceived behavioral control can, together with intention, be used to predict behavior.
Read more about this topic: Theory Of Planned Behavior
Famous quotes containing the word formula:
“My formula for greatness in human beings is amor fati: that one wants to change nothing, neither forwards, nor backwards, nor in all eternity. Not merely to endure necessity, still less to hide it—all idealism is mendacity in the face of necessity—but rather to love it.”
—Friedrich Nietzsche (1844–1900)
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—Joseph Conrad (1857–1924)