Theoren Fleury - Off The Ice

Off The Ice

Fleury continued to battle drug and alcohol addictions, revealing in a November 2004 interview that he had not overcome the problems that ended his NHL career a year and a half earlier. He credits his second wife, Jennifer, with turning his life around after they met when he was playing for Horse Lake in 2005. Fleury feared that Jennifer's frustration with his drug use would cost him the relationship, and, with her help, quit drugs and drinking on September 18, 2005. They were married one year later and have a daughter, Skylah. Fleury also has a son and daughter, Beaux and Tatym, from his relationship with his first wife, Veronica, and a son, Josh, born in 1987 to his high school girlfriend, Shannon.

In 1994, Fleury joined a group that involved his former junior coach, Graham James, fellow NHL player Joe Sakic, and professional wrestler Bret Hart as a minority owner of the expansion Calgary Hitmen of the Western Hockey League. He sold his share of the team to the Flames in 1997 in the aftermath of James' conviction for sexually abusing Sheldon Kennedy and another player. After returning from Northern Ireland, he operated Fleury's Concrete Coatings, a concrete sealing business he started with his wife Jennifer and brother Travis, until it closed in 2009. He filmed a pilot episode in 2007 for a Reality TV series based on his concrete business called Theoren Fleury: Rock Solid: "We want to show people that if you have a dream, anything is possible with a little ambition," Fleury said of the show. It was not picked up by any network.

The 2008 launch of clothing line "FAKE" (Fleury's Artistic Kustom Enterprises) led him to approach the Calgary Vipers of the Golden Baseball League in the hope of convincing them to use his brand of practice jerseys. The conversation led to talk of Fleury playing a game for the Vipers as a publicity stunt. He made his professional baseball debut on August 9, 2008, at the age of 40, hitting a single in a pinch-hit appearance against the Yuma Scorpions. He started the second game at left field and struck out twice before he was replaced. "I've had so many things happen in my life already that I sometimes surprise myself with the things I've done, the things I've accomplished. This was just another one of those days," Fleury said of his appearance with the Vipers.

Fleury has organized or participated in numerous charitable causes. He launched a hockey school in the mid-1990s that ran for seven years in Calgary and another eight in Russell, and donated the proceeds to minor hockey associations. Following his diagnosis with Crohn's Disease in 1995, Fleury joined with the Crohn's and Colitis Foundation of Canada to host an annual golf tournament in Calgary. The event has raised over $1 million, and is one of the organization's largest fundraising events in the Calgary area. He participates in Flames Alumni events and volunteers with the Calgary Dream Centre, which helps people overcome addiction.

Fleury was a participant on the second season of the Canadian Broadcasting Corporation figure skating reality show Battle of the Blades, aired in the fall of 2010, and was donating his winnings to The Men's Project, a charity that provides support for men abused in childhood. His partner was Jamie Salé and the pair finished 5th.