Reception and Merchandise
The Wild was given mixed to negative reviews. It had harsh reviews even before the trailer premiered. The film currently holds an 19% "Rotten" rating on Rotten Tomatoes, with a 27% rating from a select group of critics, primarily due to its similarities to DreamWorks' Madagascar. Movies.com described it as "Madagascar meets Finding Nemo with The Lion King thrown in for effect."
The Wild opened in 2,854 theaters. According to Box Office Mojo, the film earned 9.5 million dollars in its first weekend at the box office, ranking #4.
Its promotion was small, with only the following promoters: Kraft, McDonalds, Amazon (selling the products and mini promotions on its site), Buena Vista Games, Buena Vista Records and Buena Vista Book Publishing Worldwide.
As of November 5, 2006, the movie's grossed a total of $37,384,046 in the United States box office & $102,338,515 worldwide. Its production budget, in contrast, was $80 million.
The Wild was ranked #1 of the top DVD sales twice in Entertainment Weekly (The first time for October 6–12, 2006, the second time for October 13–19, 2006).
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“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
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