History
The Viral Factory was founded in 2001 by Ed Robinson and Matt Smith. Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush, an in-house promotional viral which gained the fledging company its first web audience. Another collaboration with Adam Stewart; Moontruth aided in establishing the viral as a tool for public and media notoriety. One of The Viral Factory’s first major corporate campaigns was a series of virals for the United States brand Trojan Condoms U.K / European launch. This in turn led to an increase in global blue chip clients and further viral campaigns with brands such as Microsoft, Ford and Coca-Cola.
In 2010 The Viral Factory closed its USA branch.
Read more about this topic: The Viral Factory
Famous quotes containing the word history:
“We know only a single science, the science of history. One can look at history from two sides and divide it into the history of nature and the history of men. However, the two sides are not to be divided off; as long as men exist the history of nature and the history of men are mutually conditioned.”
—Karl Marx (1818–1883)
“At present cats have more purchasing power and influence than the poor of this planet. Accidents of geography and colonial history should no longer determine who gets the fish.”
—Derek Wall (b. 1965)
“What is most interesting and valuable in it, however, is not the materials for the history of Pontiac, or Braddock, or the Northwest, which it furnishes; not the annals of the country, but the natural facts, or perennials, which are ever without date. When out of history the truth shall be extracted, it will have shed its dates like withered leaves.”
—Henry David Thoreau (1817–1862)