History
The Viral Factory was founded in 2001 by Ed Robinson and Matt Smith. Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush, an in-house promotional viral which gained the fledging company its first web audience. Another collaboration with Adam Stewart; Moontruth aided in establishing the viral as a tool for public and media notoriety. One of The Viral Factory’s first major corporate campaigns was a series of virals for the United States brand Trojan Condoms U.K / European launch. This in turn led to an increase in global blue chip clients and further viral campaigns with brands such as Microsoft, Ford and Coca-Cola.
In 2010 The Viral Factory closed its USA branch.
Read more about this topic: The Viral Factory
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