The Velveteen Rabbit - Film Adaptations

Film Adaptations

The following adaptations have been made of The Velveteen Rabbit.

• Pre-1980s L.S.B. Productions made a 16mm film version with a runtime of 19 minutes.
• The 1976 Rankin/Bass television special, The First Easter Rabbit adapts the plot of the book as first of part of its story of how a toy bunny is recruited as the Easter Bunny.
• In 1984 it was part of the "Enchanted Musical Playhouse" series, where Marie Osmond played the part of the Velveteen Rabbit.
• The Velveteen Rabbit was adapted into a video recording and soundtrack in 1985 by Rabbit Ears Productions with Random House Video; narrated by Meryl Streep, with music by George Winston. It received a Parents' Choice Award for Multimedia and was a Grammy award nominee.
• In 1985, two different animated adaptations were made at almost the same time:
  • The first, narrated by Christopher Plummer, was produced in Canada by Atkinson Film-Arts for CTV. This version aired in the United States on HBO.
  • The second was produced by Hanna-Barbera Australia and broadcast as an ABC Weekend Special.
• In 2003 it was also adapted into a clay-animated film by Xyzoo Animation.
• In 2007 a live action short film adaptation was released by Horse Fly Studios. It was nominated for two Young Artist Awards.
• Feature Films for Families, Family1 Films and Believe Pictures released their adaptation in 2009. It is distributed by Anchor Bay Entertainment, Thomas Nelson and Vision Films. The film adaptation was illegally telemarketed to over 500,000 telephone subscribers in the United States. Verizon successfully sued Feature Films For Families for the practice.