The Time Is Now (John Cena Song) - Background

Background

Cena made his television debut answering an open challenge by Kurt Angle on June 27, 2002. Inspired by a speech given by WWE Chairman Vince McMahon to the rising stars of the company, exhorting them to show "ruthless aggression" to earn a place among the legends, Cena took advantage of the opportunity to face Angle. Cena managed to counter the Angle Slam and the ankle lock submission hold, but ultimately lost to a hard amateur wrestling-style pin. Following the near-win, Cena became a fan favorite and started feuding with Chris Jericho, defeating Jericho at Vengeance. In October, Cena and Billy Kidman took part in a tag team tournament to crown the first WWE Tag Team Champions of the SmackDown! brand, losing in the first round. The next week, Cena turned on and attacked Kidman, blaming him for their loss, becoming a villain.

Shortly after the Kidman attack, on a Halloween themed episode of SmackDown, Cena dressed as Vanilla Ice performing a freestyle rap. The next week, Cena received a new character: a rapper who cut promos while rhyming. As the gimmick grew, Cena began adopting a variant of the 1980s WWF logo – dropping the "F" – as his "signature symbol", along with the slogan "Word Life". Moreover, he was joined by an enforcer, Bull Buchanan, who was rechristened B-2 (also written B² and pronounced "B-Squared"). Buchanan was later replaced by Red Dogg, until he was sent to the Raw brand in February.

He performed his fifth WWE theme song, "Basic Thugonomics," himself, and it was featured on the WWE soundtrack album WWE Originals. He also recorded a song,"Untouchables", for the company's next soundtrack album WWE ThemeAddict: The Music, Vol. 6. He collaborated on the song H-U-S-T-L-E remix along with Murs, E-40, and Chingo Bling. Cena's debut album, You Can't See Me, was recorded with his cousin Tha Trademarc. It features, amongst other songs, his entrance theme, "The Time is Now", and the single "Bad, Bad Man", for which a music video was made that parodied 1980s culture, including the television show The A-Team. A video was also made for the second single, "Right Now," and premiered on the August 8 edition of WWE Raw.

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