Competition-free Status
Western Australia's diminutive population has not enjoyed a competitive Sunday newspaper since The Independent was bought out by News Limited in 1984 and wound up in May 1986.
Before 1990, Perth had competitive Saturday newspapers (Weekend News and Western Mail (1980-1988)), as well as weekday morning and afternoon dailies (The West Australian and Daily News respectively). However, there appears to be a long-standing reciprocal arrangement that the publishers of The West Australian and The Sunday Times do not compete directly with each other's diurnal circulation, though Saturday's West is obliged to share the state's very lucrative weekend classified-advertising market with The Sunday Times. A small-circulation state edition of Murdoch's national daily The Australian is printed at The Sunday Times, targeting an elite readership group in a way which does not seriously impinge on the more demotic audience of The West Australian.
A joint venture between the two companies produces nearly all of Perth's local newspapers.
Read more about this topic: The Sunday Times (Western Australia)
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