The Southwest Effect is the increase in airline travel originating from a community after service to and from that community is inaugurated by Southwest Airlines or another airline that improves service or lowers cost.
Read more about The Southwest Effect: Lower Fares Increase Quantity Demanded, Competing Airlines Match Southwest Fares, Sales Rise For All Airlines in The Market
Famous quotes containing the word effect:
“To speak impartially, the best men that I know are not serene, a world in themselves. For the most part, they dwell in forms, and flatter and study effect only more finely than the rest.”
—Henry David Thoreau (1817–1862)