The Southwest Effect is the increase in airline travel originating from a community after service to and from that community is inaugurated by Southwest Airlines or another airline that improves service or lowers cost.
Read more about The Southwest Effect: Lower Fares Increase Quantity Demanded, Competing Airlines Match Southwest Fares, Sales Rise For All Airlines in The Market
Famous quotes containing the word effect:
“I don’t know what effect these men will have upon the enemy, but, by God, they terrify me.”
—Arthur Wellesley, 1st Duke Wellington (1769–1852)