History
In 1976, Stuart R. Ross, an American media and entertainment entrepreneur who saw the Smurfs while traveling in Belgium, entered into an agreement with Editions Dupuis and Peyo, acquiring North American and other rights to the characters, whose original name was "les Schtroumpfs". Subsequently, Ross launched the Smurfs in the United States in association with a California company, Wallace Berrie and Co., whose figurines, dolls and other Smurf merchandise became a hugely popular success. NBC president Fred Silverman's daughter, Melissa, had a Smurf doll of her own that he had bought for her at a toy shop while they were visiting Aspen, Colorado. Silverman thought that a series based on the Smurfs might make a good addition to his Saturday-morning lineup.
Read more about this topic: The Smurfs (1981 TV Series)
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