The End
Hearst’s ownership of the magazine brought about an editorial focus on commercialism and superficial moral themes. As the magazine’s new editor, D’Utassey immediately reversed any artistic headway that Mencken and Nathan established in the pages of the magazine and changed the subtitle to “True Stories from Real Life.” Under D’Utassey the magazine veered away from unconventional literature and satire and although (or perhaps because) the content changed Hearst’s ownership led to huge profits and in 1925 circulation grew to 250,000. In 1929 the magazine merged with Hearst’s newly acquired McClure's to form The New Smart Set under the editorship of Margaret Sangster. Under Sangster, the magazine became a publication targeted towards young women and attained the new subtitle: The Young Woman’s Magazine. However, 1929 also brought on the Wall Street crash and The Smart Set (or The New Smart Set), unable to grapple with the economic slump, terminated its publication in June 1930.
Read more about this topic: The Smart Set
Famous quotes containing the word the:
“Upon entering my vein, the drug would start a warm edge that would surge along until the brain consumed it in a gentle explosion. It began in the back of the neck and rose rapidly until I felt such pleasure that the world sympathizing took on a soft, lofty appeal.”
—Gus Van Sant, U.S. screenwriter and director, and Dan Yost. Bob Hughes (Matt Dillon)