The Secret (2006 Film) - Reception

Reception

The Secret has been described as a "self-help phenomenon", a "publishing phenomenon", and a "cultural phenomenon". Some examples of published criticism of the film include: "breathless pizzazz" for a tired self-help genre; "emphatically cinematic" and "driven by images and emotions rather than logic"; a blend of Tony Robbins and The Da Vinci Code; and "the Unsolved Mysteries of infomercials"

Several critics wrote about the Secret as related to the more general self-help phenomenon. Julie Mason of the Ottawa Citizen wrote that word-of-mouth about the film spread through Pilates classes, "get-rich-quick websites" and personal motivation blogs. Jane Lampman of the Christian Science Monitor described The Secret as a brand promoting secret-related teachers, seminars and retreats. According to Jill Culora of the New York Post, fans of The Secret have posted on a wide range of blogs and web forums accounts of how shifting from negative to positive thoughts had created major improvements in their lives.

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