The Rock Today
Today, The Rock Radio Network is the only bilingual radio network in Puerto Rico. Its programming is split between English during the morning and daytime, and Spanish during the evening hours. The Rock airs a mixture of Christian teaching and family-centered programs, along with Christian music and Salem Radio Network Satellite News. It airs a combination of well-known Christian figures such as Tony Evans (The Urban Alternative), Charles Stanley (In Touch), Luis Palau, and Nancy Leigh DeMoss (Revive Our Hearts). Also, The Rock actively seeks local program producers in English and in Spanish that meet its stated purpose. These programs include the live Saturday-night Spanish program "Pulpito Reformado" with Pastor Carlos Cruz Moya, and the English program "R&R with Ed and Pam" with local pastors Ed and Pam Chilcott. With this mix of programming, the network serves Puerto Ricans that speak Spanish as a first language, as well as the large community of Puerto Ricans who are fluently bilingual. In addition, The Rock touches the strong presence of English-speaking Americans, Europeans, and other ethnic groups that live and vacation in Puerto Rico. WIVV serves the US and British Virgin Islands, which are primarily English speaking.
The Rock has been upgrading its studio and transmitter facilities. 2007 saw a new transmitter for WCGB and a new WinJock automation system at the hub in San Juan. In 2008, The Rock was just finishing an ambitious overhaul of WIVV, with a new transmitter and a new building on Vieques. Recently, The Rock added all-Spanish programming Saturday nights. The Network also expanded its weekday Spanish programming from 12:00 midnight to 1:30 a.m. It is looking at the possibility of further expanding its Spanish offering to include Sunday nights.
The Rock is seeking ways to bolster its presence in the community and the rest of the islands through a growing online ministry. At the same time, The Rock is looking at ways to increase its coverage of the Caribbean through the acquisition of more stations.
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