Marketing Success
Although the project was primarily a parody of human reality shows and an educational programme it has also become an effective internet marketing strategy. Thanks to its original idea it has attracted attention of many people and brought publicity to the Prague Zoo. News channels and news service as BBC, Fox News Channel, NBC News, Yahoo! News, Reuters and Agence France-Presse informed people all around the world about this project.
The project has brought in new visitors as watching the gorillas online entices people to come to the Zoo and see them live. Website of Český rozhlas has registered increased number of hits too.
Creators of the show has used its publicity to caution about the problem of gorillas being critically endangered species. Money earned by selling gorilla T-shirts, books, CDs, DVDs, postcards and puzzles in an online shop, money raised from SMS sent by gorilla fans and money gained in a charitable online auction of paintings and photos of the Prague gorillas has been used to help wild gorillas in Africa. News about the supported gorillas in Africa are also presented on the website of The Revealed.
Read more about this topic: The Revealed
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“Your success story is a bigger story than whatever you’re trying to say on stage.... Success makes life easier. It doesn’t make living easier.”
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