The Quaker Oats Company - Logo and Quakers

Logo and Quakers

The monochromatic 1971 Quaker Oats Company Logo was created by Saul Bass, a graphic designer known for his motion picture title sequences and corporate logos. The current logo (on which the Saul Bass logo was apparently modeled) was painted by Haddon Sundblom sometime between 1939 and 1941 using fellow Coca Cola artist Harold W. McCauley as the model. Although it is popularly believed that the man on the box is Province of Pennsylvania founder, namesake and Quaker William Penn, the company states that "The 'Quaker man' is not an actual person. His image is that of a man dressed in the Quaker garb, chosen because the Quaker faith projected the values of honesty, integrity, purity and strength." The man is known within the company as "Larry". He has also been mistaken for Benjamin Franklin.

The company has no formal ties with the Religious Society of Friends (Quakers). When the company was being built up, Quaker businessmen were known for their honesty (Truth is often considered a Quaker testimony). The Straight Dope writes "According to the good folks at Quaker Oats, the Quaker Man was America's first registered trademark for a breakfast cereal, his registration taking place on September 4th, 1877. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described — integrity, honesty, purity — provided an appropriate identity for his company's oat product." In the 1800s, when the company was formed, Quakers did wear clothes similar to those shown in the picture. This was because of the Quakers' Testimony of Simplicity — they did not want to show off their wealth with expensive clothing. Most Quakers currently do not tend to dress in that manner — they might instead avoid clothing with brand names advertised.