ThEATery
The "ThEATery" concept was developed by the Pyramid Companies in conjunction with the opening of Palisades Center in 1998. It mixes movie theaters and upscale restaurants together for a combination of a movie/dinner experience. Currently, Palisades holds the only ThEATery concept, but a major renovation and expansion at the Walden Galleria on the side that faces I-90 will bring many new upscale restaurants and retailers never before seen at Pyramid Malls to the Buffalo, New York area. Scott R. Congel (son of Robert J. Congel) has also stated his intention to use the ThEATery concept in his forthcoming Medley Centre project in Irondequoit, a suburb of Rochester, New York.
A predecessor to this can be seen in the expanded portion of Crossgates Mall as that mall's Johnny Rockets and Houlihan's are located across from that mall's theaters. Also, the Galleria at Crystal Run has a new Johnny Rockets location, and a couple of new restaurants located near its movie theaters as well.
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