The Phoenix (magazine) - Layout and Style

Layout and Style

Features in the magazine include a news column; detailed profiles ("Pillars of Society" and "The Young Bloods"); "Affairs of the Nation", which looks at political scandals; "Bog Cuttings" which consists of humorous and unusual events outside Dublin (often bizarre court cases), "Hush Hush" and "On the beat", which deals with security and intelligence matters; and a satirical section, "Craic and Codology". It also has an extensive financial column, "Moneybags".

Like Private Eye, the cover features a photo montage with a speech bubble, putting ironic or humorous comments into the mouths of the famous in response to topical events. Other features include an "Apology" section (where the magazine offers an ersatz apology for the failings or success of some person or event), "That Menu in Full", the use of ("That's enough of this. -Ed" type interjections) and their derivatives, and the Christmas Gift lists, where implausible gifts with ridiculous features are offered for sale.

In contrast to Private Eye, the Phoenix is printed on magazine stock rather than newsprint, and uses colour, including photography, quite extensively.

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    Style is the dress of thoughts; and let them be ever so just, if your style is homely, coarse, and vulgar, they will appear to as much disadvantage, and be as ill received, as your person, though ever so well-proportioned, would if dressed in rags, dirt, and tatters.
    Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)