The Paradox Of Choice: Why More Is Less
The Paradox of Choice - Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.
Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psychologically. —quoted from Ch.5, The Paradox of Choice, 2004Read more about The Paradox Of Choice: Why More Is Less: Barry Schwartz's Thesis, See Also
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“A good aphorism is too hard for the teeth of time and is not eaten up by all the centuries, even though it serves as food for every age: hence it is the greatest paradox in literature, the imperishable in the midst of change, the nourishment which—like salt—is always prized, but which never loses its savor as salt does.”
—Friedrich Nietzsche (1844–1900)