Increasing Younger Readership
In order to increase its younger readership, The News Journal Media Group began publishing Spark, a weekly entertainment publication geared toward young adults. Spark, which focuses on concerts, movies, dining, night life, and other entertainment, is distributed free at nearly 1000 area businesses. The publication enjoys readership nearly three times its distribution quantities from pass along readership.
In the summer of 2007, The News Journal Media Group charged three summer interns with the task of finding a way to further increase youth readership. The result was Unami, media-rich website with short articles, some of which are original reports for Unami, and others which are condensed versions of articles that appeared in the News Journal. Unami, which gets its name from a Lenape (Delaware) Indian language, is described as "a user-friendly format, catering to the ‘skimmers’ as well as those who Google search every new concept they come across".
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