The Newcastle Herald - Move To Tabloid

Move To Tabloid

In July 1998, the newspaper rebranded itself as "the compact with impact" after going tabloid in size. According to the newspaper's proponents the move to tabloid was an immediate success, and the newspaper's circulation has grown more than 21 per cent since then. Others have argued that the paper's journalism values suffered and that the paper had become more sensationalist and less analytical as a result. As The Newcastle Herald was one of the first Australian newspapers to switch from broadsheet to tabloid, the paper is often cited as an example when other Australian newspapers are contemplating or alleged to be contemplating a similar move.