The Marvelettes - History - The Departure of Georgeanna Tillman and Renewed Success

The Departure of Georgeanna Tillman and Renewed Success

By 1964, the majority of American vocal groups especially all female bands such as The Shirelles and The Ronettes started struggling with finding a hit after the arrival of British pop and rock acts. In the meantime, other Motown girl groups such as Martha and The Vandellas and The Supremes were starting to get promoted by Motown staff with the Vandellas becoming the top girl group of 1963. The following year, the Supremes took their place as the label's top primary female group after a succession of hit recordings that year, culminating in the release of their second album, Where Did Our Love Go, which Motown was able to promote successfully. Contrary to popular belief, the Marvelettes never received the song, "Where Did Our Love Go", which the Supremes later recorded as their first number-one hit, though Wanda Young-Rogers was to have said that she thought the song was "absolutely ridiculous".

That year, the Marvelettes reached the top forty with the Norman Whitfield production, "Too Many Fish in the Sea", reaching #25 with the recording. By now, Motown had begun its charm school hiring choreographer Cholly Atkins and Maxine Powell to refine the label's acts. Atkins began polishing the Marvelettes' dance moves while Powell taught the group to be more graceful telling them and every other Motown act that they would "perform in front of kings and queens". Meanwhile two of the Marvelettes got married: Georgeanna Tillman married longtime boyfriend Billy Gordon of The Contours and Wanda Young married her longtime boyfriend Bobby Rogers of The Miracles changing her name to Wanda Rogers. By the end of 1964, Georgeanna Tillman, a longtime sufferer of sickle cell anemia was diagnosed with lupus. By early 1965, struggling to keep up with their stringent recording sessions and touring schedules and her illnesses, a doctor of Tillman's advised her to leave performing for good. The rest of the Marvelettes carried on as a trio from then on.

In mid-1965, Wanda Rogers began to play a more affected role as lead vocalist as Motown producers felt Rogers' voice was more suitable than Horton's. With Rogers, the group had a hit with "I'll Keep Holding On", which reached #34 while the more modest "Danger! Heartbreak Dead Ahead" settled for a #61 showing but was #11 on the R&B chart. Later in 1965, the group released the Smokey Robinson composition, "Don't Mess with Bill", which brought the group back to the top ten reaching #7 and becoming their second single to sell over a million copies. From then on, with Robinson mainly in charge, most of the Marvelettes singles would feature Rogers on lead. To enhance the fading vocal talents of the group in general, Gordy hired The Andantes to "smooth out" the group's rough edges. In 1966, they had a modest success with "You're the One" and by the end of that year, they reached the top 20 with the ballad "The Hunter Gets Captured by the Game", which was almost not released due to the song having a jazz influence. In 1967, the group recorded the Van McCoy composition, "When You're Young and in Love", which had been originally recorded by Ruby & the Romantics. The song reached #23 in the U.S. and peaked at #13 in the UK.