Merchandising
Itchy and Scratchy have appeared in various products and other media relating to The Simpsons. A video game named The Itchy & Scratchy Game was released for Genesis, Game Gear, Super NES and Game Boy. Another game, Itchy and Scratchy in Miniature Golf Madness, was released for Game Boy. Itchy, Scratchy and Poochie play roles in the "Grand Theft Scratchy" section in The Simpsons Game. Itchy & Scratchy have also appeared in commercials for various products, including a 1999 Butterfinger advert where Bart watches a short called "500 Easy Pieces". They also appear in the very first scene of The Simpsons Movie. The writers of the film knew from the beginning that they were going to start with an Itchy & Scratchy short and the segment was the first scene that was storyboarded by the animators.
The duo also appear in the pre-show video for The Simpsons Ride. They host a video called "Safety First" that shows riders what can happen to them if they do not follow ride requirements. Only Itchy has a speaking part in the ride, because Harry Shearer chose not to participate in the ride, so none of his characters have speaking parts.
Read more about this topic: The Itchy & Scratchy Show