Opening: The Network Is The Message
The title used for the preface or introductory text is called "Opening" and the name given to this Opening is "The Network is the Message". It is a mimicry of Marshall McLuhan's famous slogan "The medium is the message". By substituting network for medium, Castells reinforces McLuhan's message that, in this case, it is the network which is important not the content. The opening may then be seen to be an invitation to explore the meaning of network via the content of the book. The word network itself is of ambiguous interpretation: infrastructure or society? Both interpretations are at play in the book. Since Castells is by profession a sociologist, then one expects a focus on network as society.
Read more about this topic: The Internet Galaxy
Famous quotes containing the words network and/or message:
“A culture may be conceived as a network of beliefs and purposes in which any string in the net pulls and is pulled by the others, thus perpetually changing the configuration of the whole. If the cultural element called morals takes on a new shape, we must ask what other strings have pulled it out of line. It cannot be one solitary string, nor even the strings nearby, for the network is three-dimensional at least.”
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