Notable Campaigns
Fenwick & West
The Hoffman Agency won a 2008 Gold Bulldog Award for its work with Silicon Valley-based law firm, Fenwick & West. The Hoffman Agency extended the firm’s reach to the business press, ultimately building equity in the brand through high-profile pieces in Associated Press, BusinessWeek, Forbes and the Wall Street Journal. The Hoffman Agency also landed a speaking opportunity for a Fenwick & West attorney at the Silicon Valley Churchill Club.
HP - HPServerNews
When HP launched a new type of computer blade server in 2002, it was clear that a detailed web site would have to be an integral part of the campaign. The Hoffman Agency helped HP run an educational Web campaign via HPServerNews.com. Following the campaign, “the site drew more than 28,000 unique visitors and more than 34,000 total visits during the four-week campaign and resulted in more than 33,000 content downloads and 72,000 downloads of multimedia items.”
Plantronics Hands-free Campaign
The Hoffman Agency won the PRSA Bronze Anvil Award of Commendation in 2009 for its work with Plantronics on a campaign called “Driving Thought Leadership Surrounding Hands-free Laws.” The campaign educated more than 27 million drivers in California and Washington about legislation that banned drivers from talking on cell phones behind the wheel after research showed that more than 70% of drivers in these states were unaware of the stipulations of the new laws.
Zediva
Online movie start-up, Zediva.com, aimed to differentiate itself from competitors such as Netflix by streaming popular movies the day they came out on DVD for an extremely low price. The Hoffman Agency’s launch of the company included counseling a redesign of its website and allowing journalists to “preview” the service ahead of the launch. The media coverage that resulted from the launch caused a flood of consumer traffic to Zediva’s website, causing the site to be overwhelmed and taken offline for maintenance.
Joyent
Cloud computing start-up, Joyent, wanted to win mindshare in a cloud market dominated by Amazon EC2. The Hoffman Agency highlighted Joyent’s strength of innovation and penchant for controversy by directly challenging Amazon. The resulting coverage in GigaOm, PCWorld and The Register underpinned Joyent as a credible contender in the cloud arena. The Hoffman Agency also supported Joyent in Asia Pacific with one example being the announcement of international expansion in Malaysia.
Read more about this topic: The Hoffman Agency
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