Marketing
The film trailer featured voice over work by Stephen Fry as the Guide, describing the Hitchhiker's Guide to the Galaxy's entry on movie trailers.
The "Hitchhiker's Guide to Technology" claims that if you make yourself a cup of tea and attempt to get an object working and the tea goes cold before you finish, you are dealing with technology. Other guides include the Hitchhiker's Guide to Blogging and the Hitchhiker's Guide to Deadlines and the Hitchhiker's Guide to How to be Cool which discusses how an individual can truly be cool, instead of by following crowds, but concludes by suggesting the listener attend a showing of The Hitchhiker's Guide to the Galaxy. The Guide to websites described a website as "a wonderful new invention that allows people you neither know nor care about to inform you what they had for breakfast this morning, without all that tedious mucking about in the postal system". The Guide to Fanboys, written by Touchstone Pictures' copywriters as part of their promotion of the movie, only ever appeared as website text. Though released at the same time as the iTunes entries, it was never intended to be recorded and is otherwise unconnected with the Fry/Talbot/Browse works.
Read more about this topic: The Hitchhiker's Guide To The Galaxy (film)