Logo and Marketing
The logo of the campaign is a red dress. It came into being as a way to attract attention to the Heart Truth, and eliminate perceptions that heart disease is an issue only for men. The dress reminds women to focus on their "outerselves", as well as their "innerselves", especially heart health.
The campaign has also conjured a National Wear Red Day, meant to take place on the first Friday of February annually.
Read more about this topic: The Heart Truth