The Hands-On Guide for Science Communicators (ISBN 0-387-26324-1) is a book which shows how to create the perfect marriage between science and communication. Drawing inspiration and examples from his years of experience in the field, Lars Lindberg Christensen from the Hubble European Space Agency Information Centre offers hands-on advice about some of the most central topics of practical popular science communication with numerous examples from physics and astronomy.
Aimed at both the general public and a more specialized audience — working as science communicators in a variety of communication offices in scientific institutions, the book provides the inspiration and the steps to become a good science communicator.
The hands-on guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
The work emphasizes the value of science culture in our society as well as the need for properly qualified science communicators who are capable of addressing the needs of a rapidly progressing society where the knowledge gap between the average citizen and scientists is constantly increasing.
Famous quotes containing the words guide and/or science:
“With my desire to write he seemed in full sympathy, and in urging our early marriage he argued that my first necessity was leisure in which to develop and to master my craft. It appeared to me that with such a man as teacher and guide I could not fail, and it was in a queer mixture of young love and vaulting ambition that I became a wife.”
—Rheta Childe Dorr (1866–1948)
“But don’t despise error. When touched by genius, when led by chance, the most superior truth can come into being from even the most foolish error. The important inventions which have been brought about in every realm of science from false hypotheses number in the hundreds, indeed in the thousands.”
—Stefan Zweig (18811942)