The Hands-On Guide for Science Communicators (ISBN 0-387-26324-1) is a book which shows how to create the perfect marriage between science and communication. Drawing inspiration and examples from his years of experience in the field, Lars Lindberg Christensen from the Hubble European Space Agency Information Centre offers hands-on advice about some of the most central topics of practical popular science communication with numerous examples from physics and astronomy.
Aimed at both the general public and a more specialized audience — working as science communicators in a variety of communication offices in scientific institutions, the book provides the inspiration and the steps to become a good science communicator.
The hands-on guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
The work emphasizes the value of science culture in our society as well as the need for properly qualified science communicators who are capable of addressing the needs of a rapidly progressing society where the knowledge gap between the average citizen and scientists is constantly increasing.
Famous quotes containing the words guide and/or science:
“The wheel of fortune guide you,
The boy with the bow beside you
Run aye in the way
Till the bird of day
And the luckier lot betide you.”
—Ben Jonson (1572–1637)
“The sweetest and most inoffensive path of life leads through the avenues of science and learning; and whoever can either remove any obstructions in this way, or open up any new prospect, ought so far to be esteemed a benefactor to mankind.”
—David Hume (1711–1776)