The Hands-On Guide for Science Communicators (ISBN 0-387-26324-1) is a book which shows how to create the perfect marriage between science and communication. Drawing inspiration and examples from his years of experience in the field, Lars Lindberg Christensen from the Hubble European Space Agency Information Centre offers hands-on advice about some of the most central topics of practical popular science communication with numerous examples from physics and astronomy.
Aimed at both the general public and a more specialized audience — working as science communicators in a variety of communication offices in scientific institutions, the book provides the inspiration and the steps to become a good science communicator.
The hands-on guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
The work emphasizes the value of science culture in our society as well as the need for properly qualified science communicators who are capable of addressing the needs of a rapidly progressing society where the knowledge gap between the average citizen and scientists is constantly increasing.
Famous quotes containing the words guide and/or science:
“Whatever we’re doing, whoever we are, it isn’t enough. . . . Little wonder we have trouble finding role models to guide us through these shoals. No one less than God Herself could be all the things we’d like to be to all the people we’d like to feel approval from.”
—Melinda M. Marshall (20th century)
“The science of Humboldt is one thing, poetry is another thing. The poet to-day, notwithstanding all the discoveries of science, and the accumulated learning of mankind, enjoys no advantage over Homer.”
—Henry David Thoreau (1817–1862)