The Hands-On Guide for Science Communicators (ISBN 0-387-26324-1) is a book which shows how to create the perfect marriage between science and communication. Drawing inspiration and examples from his years of experience in the field, Lars Lindberg Christensen from the Hubble European Space Agency Information Centre offers hands-on advice about some of the most central topics of practical popular science communication with numerous examples from physics and astronomy.
Aimed at both the general public and a more specialized audience — working as science communicators in a variety of communication offices in scientific institutions, the book provides the inspiration and the steps to become a good science communicator.
The hands-on guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
The work emphasizes the value of science culture in our society as well as the need for properly qualified science communicators who are capable of addressing the needs of a rapidly progressing society where the knowledge gap between the average citizen and scientists is constantly increasing.
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“The motive of science was the extension of man, on all sides, into Nature, till his hands should touch the stars, his eyes see through the earth, his ears understand the language of beast and bird, and the sense of the wind; and, through his sympathy, heaven and earth should talk with him. But that is not our science.”
—Ralph Waldo Emerson (1803–1882)