The Great Led Zeppelin Wine Pairing is a series of “wine and music pairings,” created by noted restaurateur and viticulturist Joe Bastianich and writer-musician Mike Edison, along with writer and wine expert David Lynch. Bastianich and Lynch are both recipients of the James Beard Award.
The idea was formed when Bastianich and Edison were pondering how to pair the songs of Led Zeppelin with various wines.
"Our passion for wine is only rivaled by our passion for Zeppelin,” said Bastianich, and encouraged attendees to "taste with their ears and listen with their mouths."
Edison, in an interview with publishing blog Galley Cat, said, "Either you see this as a hyper-intellectual exercise in promoting the lexicon of oenology as a valid critical system while simultaneously subverting it and subjecting it to ridicule—or you think it is just some dudes who want to drink some really good wine and listen to Led Zeppelin. No matter what, it is still going be the best salon since Dorothy Parker made that crack about horticulture.”
Read more about The Great Led Zeppelin Wine Pairing: Why Led Zeppelin?, History, Quotes
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“I sat at a table where were rich food and wine in abundance, and obsequious attendance, but sincerity and truth were not; and I went away hungry from the inhospitable board. The hospitality was as cold as the ices. I thought that there was no need of ice to freeze them.”
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“Through man, and woman, and sea, and star,
Saw the dance of nature forward far;
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Saw musical order, and pairing rhymes.”
—Ralph Waldo Emerson (1803–1882)