The Frost Report - "Lord Privy Seal"

"Lord Privy Seal"

A sketch in The Frost Report is responsible for the term "Lord Privy Seal", in the British television industry, to mean the practice of matching too literal imagery with every element of the accompanying spoken script. In the sketch, the practice was taken to an extreme by backing a "news report" about the Lord Privy Seal (a senior Cabinet official) with images, in quick succession, of a lord, a privy, and a seal balancing a ball on its nose. Richard Dawkins mentioned the practice in a film review.

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    Privy

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