Media Rights
The other major source of revenue is television. The 1980s saw competition between terrestrial broadcasters for the rights to show League matches, but the arrival on the scene of satellite broadcaster British Sky Broadcasting (Sky TV), eagerly searching for attractive programming to build its customer base and willing to pay huge sums, changed the picture entirely. The League's top tier clubs had been agitating for several years to be able to keep more of the League's revenue for themselves, threatening to break away and form their own league if necessary. In 1992 the threat was realised as the First Division clubs left to establish the FA Premier League and signed a contract for exclusive live coverage of their games with Sky TV. The FA Premier League agreed to maintain the promotion and relegation of three clubs with The Football League, but The League was now in a far weaker position — without its best clubs and without the clout to negotiate high-revenue TV deals. This problem was exacerbated with the collapse in 2002 of ITV Digital, holder of TV rights for The Football League, which cost League clubs millions of pounds in revenue.
In 2001 the league signed a £900 million deal with ITV Digital, but in March 2002 the channel was put into administration by its parent companies when the league refused to accept a £130 million reduction in the deal. In November 2007 the league announced a new domestic rights deal worth £264 million with Sky and the BBC for the three seasons from 2009–2012. It covers Football League, League Cup and Football League Trophy matches and the full range of media: terrestrial and pay television, broadband internet, video-on-demand and mobile services. The deal represents a 135% increase on the previous deal and works out at an average of over £1.2 million per club per season, though some clubs will receive more than others. Sky will provide the majority of the coverage, but the BBC will have some of the higher-profile matches, namely 10 exclusively live matches from the Championship per season and the semi-finals and finals of the League Cup.
Radio coverage in the United Kingdom is also a major source of live football and is a major output source for the Football League, with every major game broadcast nationally on BBC Radio Five Live, TalkSPORT and digitally on BBC Radio 5 Live Sports Extra which is available digitally online or via DAB Radio. Globally, matches are sometimes broadcast on BBC World Service. Many Football League matches are broadcast to local audiences via BBC Local Radio stations or by commercial stations, and there is no limit to the number of stations who may broadcast each game. For example, in Swansea, Wales, each match is broadcast online, digitally and on analogue radio by BBC Radio Wales, in Welsh on BBC Radio Cymru and locally with Swansea Sound Radio and Radio City: Hospital Radio.
On 18 September 2008, the Football League unveiled a new Coca-Cola Football League podcast, hosted by BBC Radio Five Live's Mark Clemmit to be released every Thursday.
Read more about this topic: The Football League
Famous quotes containing the words media and/or rights:
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