The Face Shop - in Popular Culture

In Popular Culture

In August 2012, as part of Lotte Department Store's expansion programme into China, a replica of Seoul’s main shopping district Myeongdong is featured in its new store in Tianjin, with outlets of Missha, The Face Shop and Skin Food.

Actor Bae Yong-joon was the primary spokesperson in Korea and had appeared in a variety of advertisements. Kim Hyun-joong of SS501 has since 2010 been the official model for the brand, together with Seohyun of Girls’ Generation. Kim is the official international ambassador of the brand while Seohyun being the nationwide ambassador.

In 2013, Suzy of miss A is joined as official model for the brand alongside Seohyun.

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