Marketing Innovations
In addition to traditional vinyl and CD releases, in the late 1990s the band also pioneered the production of "Bespoke CDs" - mail-order custom compilation CD-Rs containing rare tracks chosen by listeners from a catalogue. This service was discontinued after a couple of years.
In March 2006 Godfrey announced on the band's website that he would shortly be making its entire back catalogue available for free download on high-quality mp3s.Godfrey wrote: "The purpose of this is to make sure that The Enid's music reaches as many people as possible and does not entirely disappear when I am dead. The Enid represents my life's work and I want it and what it contains to live on in those who warm to it. Having taken this decision it may well influence the way I think about The Enid and may drive me to do some more."
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Famous quotes containing the word innovations:
“Great innovations should not be forced on slender majorities.”
—Thomas Jefferson (1743–1826)