Career
Alex and Thomas originally formed Fixed Ascent (later The Feltro Media) with schoolfriends Alistair Gavan and Russell Gleason in around 1997. Whilst ostensibly a formulaic indie outfit, there were flashes of the more complex symphonic arrangements and varied production values that would characterise later Electric Soft Parade releases, and over three self-released albums the band cultivated a (relatively) original sound, not unlike that of Holes in the Wall. Following interest in their 1999 LP, The Wonderful World Of The Feltro Media, the band were offered a deal with DB Records (a subsidiary of BMG). The band officially signed to DB Records (as a two-piece) in January 2001, with their debut single following that April. Their original choice for a name was "The Soft Parade" but were made to change it after legal action by an American The Doors cover band (The Soft Parade being the title of a Doors album).
Read more about this topic: The Electric Soft Parade
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