Tone and Voice
Though it has many individual columns, by tradition and current practice the magazine ensures a uniform voice—aided by the anonymity of writers—throughout its pages, as if most articles were written by a single author, which may be perceived to display dry, understated wit, and/or precise use of language.
The paper's treatment of economics presumes a working familiarity with fundamental concepts of classical economics. For instance, it does not explain terms like invisible hand, macroeconomics, or demand curve, and may take just six or seven words to explain the theory of comparative advantage. However, articles involving economics do not presume any formal training on the part of the reader and aim to be accessible to the educated layman. The newsmagazine usually does not translate short French quotes or phrases. It does, however, describe the business or nature of even well-known entities, writing, for example, "Goldman Sachs, an investment bank."
Many articles include some witticism; image captions are often humorous puns and the letters section usually concludes with an odd or light-hearted letter. These efforts at humour have sometimes had a mixed reception. For example, the cover of 20 September 2003 issue, headlined by a story on the WTO ministerial meeting in Cancún, featured a cactus giving the middle finger. Readers sent both positive and negative letters in response.
Read more about this topic: The Economist
Famous quotes containing the words tone and, tone and/or voice:
“Whose are the truly labored sentences? From the weak and flimsy periods of the politician and literary man, we are glad to turn even to the description of work, the simple record of the month’s labor in the farmer’s almanac, to restore our tone and spirits.”
—Henry David Thoreau (1817–1862)
“There was about all the Romans a heroic tone peculiar to ancient life. Their virtues were great and noble, and these virtues made them great and noble. They possessed a natural majesty that was not put on and taken off at pleasure, as was that of certain eastern monarchs when they put on or took off their garments of Tyrian dye. It is hoped that this is not wholly lost from the world, although the sense of earthly vanity inculcated by Christianity may have swallowed it up in humility.”
—Herman Melville (1819–1891)
“The force of truth that a statement imparts, then, its prominence among the hordes of recorded observations that I may optionally apply to my own life, depends, in addition to the sense that it is argumentatively defensible, on the sense that someone like me, and someone I like, whose voice is audible and who is at least notionally in the same room with me, does or can possibly hold it to be compellingly true.”
—Nicholson Baker (b. 1957)