Appearance in Popular Culture
The Simpsons episode "Catch 'Em If You Can", aired 25 April 2004, alluded to the snob appeal of The Economist in an exchange between Homer and Marge Simpson while they are travelling first-class aboard an airplane:
Homer: "Look at me, I'm reading The Economist! Did you know Indonesia is at a crossroads?"
Marge: "No!"
Homer: "It is!"
Four days later, The Economist alluded to the quote, and published an article about Indonesia referring to the "crossroads". The title of the issue was "Indonesia's Gambit", as in The Simpsons' episode. About seven months later, The Economist ran a cover headline reading "Indonesia at a Crossroads." In April 2009, The Economist published an article on Indonesian democracy with the title "Beyond the crossroads". The show returned to the joke in a much later episode, "Million Dollar Maybe". In return for a favour Homer offers another character, Barney Gumble, the contents of a tree containing his stash of "adult magazines". These turn out to be issues of The Economist, one of which features the headline "New challenges for Indonesia".
In 2006, Indian actor Abhishek Bachchan starred in a Motorola KRZR advertisement where one flight attendant asked if he wanted anything to read. He said "The Economist, please", which resulted in the young lady sitting next to him rolling her eyes and his mirror image called him a "fraud". He settles for Stardust instead.
Read more about this topic: The Economist
Famous quotes containing the words appearance, popular and/or culture:
“The whole appearance is a toy. For this,
The dove in the belly builds his nest and coos,
Selah, tempestuous bird. How is it that
The rivers shine and hold their mirrors up,
Like excellence collecting excellence?”
—Wallace Stevens (1879–1955)
“If they have a popular thought they have to go into a darkened room and lie down until it passes.”
—Kelvin MacKenzie (b. 1946)
“The higher, the more exalted the society, the greater is its culture and refinement, and the less does gossip prevail. People in such circles find too much of interest in the world of art and literature and science to discuss, without gloating over the shortcomings of their neighbors.”
—Mrs. H. O. Ward (1824–1899)