The Dick Van Dyke Show - Production and Sponsorship

Production and Sponsorship

Many of the show's plots were inspired by Reiner's experiences as a writer for Your Show of Shows, but though he based the character of Rob Petrie on himself, Rob's egocentric boss Alan Brady is less Sid Caesar (host of Your Show of Shows) than a combination of the more abrasive Milton Berle and Jackie Gleason, according to Reiner himself. Carl Reiner originally planned to produce and star in the series, which was going to be titled Head of the Family. The pilot episode was written by Reiner in 1960, but it was unsuccessful.

CBS had intended to cancel the show after its first season, but Procter & Gamble threatened to pull its advertising from "the network's extremely lucrative daytime lineup" and the show was renewed, keeping its Wednesday night time slot. After going into summer reruns, the show jumped into the top 10 by the third episode of its second season. It may have been helped by coming directly after the new #1 hit, The Beverly Hillbillies.

Read more about this topic:  The Dick Van Dyke Show

Famous quotes containing the words production and and/or production:

    By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labor. By proletariat, the class of modern wage laborers who, having no means of production of their own, are reduced to selling their labor power in order to live.
    Friedrich Engels (1820–1895)

    Perestroika basically is creating material incentives for the individual. Some of the comrades deny that, but I can’t see it any other way. In that sense human nature kinda goes backwards. It’s a step backwards. You have to realize the people weren’t quite ready for a socialist production system.
    Gus Hall (b. 1910)