Release
Deer Hunter debuted at one theater each in New York and Los Angeles for a week on December 8, 1978. The release strategy was to qualify the film for Oscar consideration and close after a week to build interest. After the Oscar nominations, Universal widened the distribution to include major cities, building up to a full-scale release on February 23, 1979, just following the Oscars. This film was important for helping massage release patterns for so-called prestige pictures that screen only at the end of the year to qualify for Academy Award recognition. The film eventually grossed $50,000,000 at the US box office.
CBS paid $3.5 million for three runs of the film. The network later cancelled the acquisition on the contractually permitted grounds of the film containing too much violence for US network transmission.
Read more about this topic: The Deer Hunter
Famous quotes containing the word release:
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)