Children's Programming
Soon after the launch of the CW, the combined network utilized The WB's scheduling practices and brought the Kids' WB block, still run by Warner Bros. Television, to the new network, maintaining its name. On October 2, 2007, the network announced that due to a joint decision between parent companies Warner Bros. and CBS, it would suspend the Kids' WB programming block due to the effects of children's advertising limits and cable competition, and sell the programming time to 4Kids Entertainment. Kids' WB ended broadcasting on all non-WUPA-TV affiliates on May 17, 2008, and on WUPA-TV on May 18, 2008.
4Kids launched The CW4Kids block in place of the Kids' WB block on May 24, 2008. The lineup for the block initially consisted of mostly programming carried over from Kids' WB, later adding 4Kids produced shows such as Chaotic as well as new seasons of Yu-Gi-Oh! and Teenage Mutant Ninja Turtles. The block was renamed as Toonzai on August 14, 2010, retaining Yu-Gi-Oh! and Sonic X in its lineup. Toonzai ended its run on August 18, 2012.
On July 3, 2012, Saban Brands and Kidsco Media Ventures, affiliates of Saban Capital Group, agree to launch a new five-hour Saturday morning action/adventure and comedy block for The CW. TheCW4Kids/Toonzai was replaced by Vortexx on August 25, 2012, with programs including Power Rangers Lost Galaxy and WWE Saturday Morning Slam, the latter of which marked the return of WWE programming since 2008.
Read more about this topic: The CW Television Network, Programming
Famous quotes containing the words children and/or programming:
“In 1600 the specialization of games and pastimes did not extend beyond infancy; after the age of three or four it decreased and disappeared. From then on the child played the same games as the adult, either with other children or with adults. . . . Conversely, adults used to play games which today only children play.”
—Philippe Ariés (20th century)
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)