The Sales Executives
The sales executives increase market penetration (the percentage of stores carrying the product) in their regions and all regions up to two spaces away from each executive. The sales executive can be moved around the map freely by plane; however, while in transit he will not grant any penetration benefit. To gain more sales executives the profit must be increased to a certain level by the end of a year. This gets harder later on as the amount to gain a new executive increases. It is also possible to get them through the use of Direct Action Cards.
Read more about this topic: The Corporate Machine
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—St. Francis De Sales (1567–1622)