The Collection (30 Rock) - Production

Production

30 Rock and Studio 60 on the Sunset Strip, both of which debuted on 2006–07 NBC lineup, revolved around the off-camera happenings on a sketch comedy series. Evidence of the overlapping subject matter between the shows, as well as the conflict between them, arose when Aaron Sorkin, the creator of Studio 60 on the Sunset Strip, asked Lorne Michaels to allow him to observe Saturday Night Live for a week, a request Michaels denied. Despite this, Sorkin sent Fey flowers after NBC announced it would pick up both series, and wished her luck with 30 Rock. Fey wound up "winning" over Sorkin when Studio 60 on the Sunset Strip was cancelled after one season and 30 Rock was renewed for a second. Although 30 Rock's first season ratings proved lackluster and were lower than those of Studio 60 on the Sunset Strip, the latter was more expensive to produce. The first season episode "Jack the Writer" contained a self-referencing walk and talk sequence, which was commonly used on Studio 60 on the Sunset Strip and Sorkin's previous series. In this episode, the walk and talk sequence is referenced when Liz asks Kenneth, "can you walk and talk?", to which Kenneth replies, "usually, but now you've got me thinking about it".

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