The Main Idea of The 'Cluetrain' Theses
A single paragraph summarizes the essential position taken by the writers:
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
A reading of the '95 theses' can lead to a number of divisions or aggregations, it is possible to make a somewhat arbitrary split of the listed theses as a basis for understanding the content of the printed publication and a simplified structural view of the main suppositions of the authors.
Read more about this topic: The Cluetrain Manifesto
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