The Cartel (record Distributor) - Indie Labels and Distribution

Indie Labels and Distribution

The 1980s music scene in the UK saw a growth in small independent record labels or "indies", often formed by bands themselves, or by local record shops. The cost of technology and studio time was falling, making it possible to produce an album for a budget that didn't need the backing of an established label. Recording, publishing and pressing a record was now accessible to small labels, but distributing them into the shops was still difficult. The market at this time was based on vinyl, both albums and singles being important. Most record shops were still independent, i.e. local, rather than national chains. This required a wholesale distribution network that had national reach to these individual shops.

Regional distributors appeared, offering pressing and distribution deals to the small labels that would reach all of the shops in a region. Shops preferred to deal with only a handful of distributors and so the small distributors agreed to also distribute each others' stock, segregating the market by the geography of the shops, rather than by the content or particular labels. This was the beginning of the idea behind the Cartel.

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