The Care Bears Adventure in Wonderland - Production

Production

A third feature film based on American Greetings' Care Bears characters was under development at Toronto's Nelvana studio as early as June 1986, a few months after the release of the second instalment, Care Bears Movie II: A New Generation. Nelvana had also begun production of a Care Bears television series set to air on the ABC network in the U.S., and Global in Canada. Whereas the other two were co-financed with U.S. companies, Nelvana raised its own money (US$5 million) for the new instalment, with assistance from Middlefield Entertainment Group. Production of Adventure in Wonderland, Nelvana's fourth animated feature, took place at the Toronto company's facilities; overseas work was handled by Taiwan's Wang Film Productions. Raymond Jafelice, the director, was previously involved in the original Care Bears Movie as a storyboard artist. Nelvana's founders—Michael Hirsh, Patrick Loubert and Clive A. Smith—were once again producers. Jack Chojnacki, the co-president of American Greetings' licensing division Those Characters from Cleveland, served as a creative consultant on this instalment; for the previous ones, he was an executive producer. In December 1986, Toronto actor Colin Fox recorded his lines for the film at the Nelvana studios.