The Capital Times - History - Competition

Competition

Fierce competition continued between the Wisconsin State Journal and The Capital Times until the late 1940s when the newspapers could not afford to replace their aging equipment. After years of attempting to scoop each other and competing for advertising and circulation, the newspapers entered into consolidation talks in the hope of maintaining both newspapers.

After tense negotiations, Lee Enterprises, owner of the Wisconsin State Journal, and Evjue's The Capital Times Company formed Madison Newspapers, Inc. (now Capital Newspapers) on November 15, 1948 to operate both newspapers under joint agency.

On February 1, 1949, the Wisconsin State Journal moved from afternoons to mornings and became the sole newspaper published on Sunday in the partnership. The Capital Times continued to publish on weekday afternoons and Saturday mornings.

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