The Bridge World (TBW), the oldest continuously published magazine about contract bridge, was founded in 1929 by Ely Culbertson. It has since been regarded as the game's principal journal, publicizing technical advances in bidding and the play of the cards, discussions of ethical issues, bridge politics and leading personalities, and reports of major tournaments.
Culbertson edited TBW (assisted by a staff of well known writers and players such as Josephine Culbertson, Alfred Sheinwold, Samuel Fry Jr., Richard Frey, Albert H. Morehead and Alphonse "Sonny" Moyse Jr.) until 1943. Morehead then became editor and continued until 1946, when Moyse took over. The McCall Corporation purchased TBW in 1963, and subsequently sold it to Edgar Kaplan. Kaplan became editor and publisher in late 1966; his first issue is dated January 1967. Jeff Rubens acted as Kaplan's co-editor until Kaplan's death in 1997, when Rubens became editor and publisher.
Largely because of its emphasis on IMP and matchpoint play, TBW is of interest primarily to tournament players.
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