The Bold and The Beautiful

The Bold and the Beautiful (often referred to as B&B) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987.

Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors Susan Flannery as Stephanie Forrester, John McCook as Eric Forrester, and Katherine Kelly Lang as Brooke Logan, also known as the core three. The Bold and the Beautiful is also a sister show to the Bells' other soap opera The Young and the Restless, as several characters from each of the two shows have crossed over to the other since the early 1990s, and its title derived from Y&R.

Since its premiere on March 23, 1987, the show has become the most-watched soap in the world, with an audience of an estimated 26.2 million viewers. As of 2010, it continues to hold on to the second-placed position in weekly Nielsen Ratings for daytime dramas. The Bold and the Beautiful has also won 31 Daytime Emmy Awards, including one for Outstanding Drama Series in 2009 and again in 2010, as well as in 2011.

On September 7, 2011, the series switched to high definition, making it the second-to-last American soap to make the switch, at the time. Due to the cancellation of ABC's One Life to Live, B&B was the last American soap opera to make the transition. It is the youngest airing daytime soap opera in the United States.

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