The Beatings Will Continue Until Morale Improves
Morale (also known as esprit de corps) is the capacity of a group's members to maintain belief in an institution or goal, particularly in the face of opposition or hardship. Morale is often referenced by authority figures as a generic value judgment of the willpower, obedience, and self-discipline of a group tasked with performing duties assigned by a superior.
According to Alexander H. Leighton, "morale is the capacity of a group of people to pull together persistently and consistently in pursuit of a common purpose".
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“I think of consciousness as a bottomless lake, whose waters seem transparent, yet into which we can clearly see but a little way. But in this water there are countless objects at different depths; and certain influences will give certain kinds of those objects an upward influence which may be intense enough and continue long enough to bring them into the upper visible layer. After the impulse ceases they commence to sink downwards.”
—Charles Sanders Peirce (1839–1914)