The Podcast's Origins
Skeets soon moved his writing to a new website he created called “The Basketball Jones”. Drawing on his past experience with radio, Skeets decided to use the emerging medium of podcasting to produce a basketball-related talk show. He approached Melas and Doyle with the idea and together they worked out the tone and format of the show. When it debuted in January 2006, The Basketball Jones podcast was a half-hour program recorded weekly at Doyle’s house. The show immediately gained a small, but dedicated following. As its popularity increased, the three began recording shows more frequently.
Each show consisted of segments dedicated to the on and off court happenings in the NBA separated by short musical breaks. Regular features included “Wanker of the Week”, in which the hosts highlighted an NBA player, coach, or executive guilty of committing a gaffe and “One-on-One”, in which the hosts took opposing views on a number of topics and argued over them in a “lightning-round” format. The show championed the “fan perspective” of sports reporting pioneered by ESPN’s Bill Simmons. It also paid special attention to the NBA “blogosphere”, a collection of bloggers who maintained web pages about their local teams. Many of these bloggers appeared on the show as experts on their particular team.
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