Release
In February 2012, Disney announced that the film's title would be changed in the United Kingdom to avoid confusion with the British TV series of the same name, as well as its 1998 film adaptation. This led to confusion over the film's actual title. Empire magazine reported that the film would be titled Marvel Avengers Assemble while The Hollywood Reporter said that it would be called simply Avengers Assemble. Marvel's U.K. website refers to the film as Marvel's Avengers Assemble, although David Cox of The Guardian, in arguing that it was one of the worst film titles ever, considered this to be an error in the production notes, albeit grammatically clearer. According to the British Board of Film Classification and the Irish Film Classification Office, the title is Marvel Avengers Assemble. Frank Lovece in FilmFestivalTraveler.com addressed the discrepancy, writing, "The Avengers — formally titled Marvel's The Avengers onscreen, though no apostrophe-s appears on the posters..." Producer Kevin Feige said there are only two words in the U.K. title, one more than in the U.S. title, and stated that "decisions like that aren't made lightly and there are lots of marketing research, lawyers and things that get into the mix on it".
The film's world premiere was April 11, 2012, at Hollywood's El Capitan Theatre. The Avengers closed the 11th Annual Tribeca Film Festival with a screening on April 28, 2012. The film received an expanded one-week theatrical push for the 2012 U.S. Labor Day weekend, increasing the number of theaters from 123 to 1,700.
Read more about this topic: The Avengers (2012 Film)
Famous quotes containing the word release:
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)