Release
In February 2012, Disney announced that the film's title would be changed in the United Kingdom to avoid confusion with the British TV series of the same name, as well as its 1998 film adaptation. This led to confusion over the film's actual title. Empire magazine reported that the film would be titled Marvel Avengers Assemble while The Hollywood Reporter said that it would be called simply Avengers Assemble. Marvel's U.K. website refers to the film as Marvel's Avengers Assemble, although David Cox of The Guardian, in arguing that it was one of the worst film titles ever, considered this to be an error in the production notes, albeit grammatically clearer. According to the British Board of Film Classification and the Irish Film Classification Office, the title is Marvel Avengers Assemble. Frank Lovece in FilmFestivalTraveler.com addressed the discrepancy, writing, "The Avengers — formally titled Marvel's The Avengers onscreen, though no apostrophe-s appears on the posters..." Producer Kevin Feige said there are only two words in the U.K. title, one more than in the U.S. title, and stated that "decisions like that aren't made lightly and there are lots of marketing research, lawyers and things that get into the mix on it".
The film's world premiere was April 11, 2012, at Hollywood's El Capitan Theatre. The Avengers closed the 11th Annual Tribeca Film Festival with a screening on April 28, 2012. The film received an expanded one-week theatrical push for the 2012 U.S. Labor Day weekend, increasing the number of theaters from 123 to 1,700.
Read more about this topic: The Avengers (2012 Film)
Famous quotes containing the word release:
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)